StrategyDecember 2024

Why 70% of AI Initiatives Fail: The Foundation First Approach

The technology works. The budgets are approved. The vendors are eager. So why do most AI initiatives fail to deliver value?

ScaledNative Research

Transformation Strategy

8 min read

The 70% Problem

Study after study confirms the same uncomfortable truth: approximately 70% of AI initiatives fail to deliver their expected value. McKinsey, Gartner, BCG, and countless others have documented this pattern. The number varies slightly by methodology, but the conclusion is consistent. Most AI projects do not succeed.

This is puzzling because the technology demonstrably works. AI models are more capable than ever. Cloud platforms make deployment accessible. Vendors offer turnkey solutions for nearly every use case. If the technology works, why do the initiatives fail?

70%

Fail to deliver value

30%

Achieve expected ROI

The Real Reasons

When AI initiatives fail, the post-mortems typically blame data quality, integration complexity, or unclear requirements. These are real challenges, but they are symptoms, not root causes. The actual failure points are more fundamental:

People are not ready

Employees lack the skills to use AI effectively, fear AI will replace them, or simply do not understand what AI can and cannot do.

Processes are not adapted

Existing workflows assume human execution. AI is layered on top rather than integrated into redesigned processes.

Culture resists change

Organizations reward the old ways of working. Early AI adopters face friction rather than support.

Governance is absent

No frameworks exist for AI decision-making, risk management, or quality assurance. Each team invents their own approach.

"AI initiatives fail not because of technology, but because organizations try to insert AI into foundations that cannot support it."

Foundation First

The organizations that succeed with AI share a counterintuitive approach: they invest in foundations before they invest in applications. They train their people, adapt their processes, and establish governance before they deploy production AI systems.

This feels slow. When executives see competitors announcing AI initiatives, the pressure is to move fast, buy technology, and announce wins. Foundation work is invisible. It does not generate press releases.

The Paradox

Organizations that move slowly on foundations move faster overall. Their AI initiatives succeed the first time rather than requiring multiple expensive restarts.

The Three Pillars

Foundation First rests on three pillars that must be established before AI deployment:

AI-Ready People

Workforce training that builds understanding, reduces fear, and develops practical skills. Not just prompt engineering, but AI fluency across all roles.

AI-Ready Processes

Workflows redesigned to leverage AI capabilities. Not AI layered onto human processes, but human-AI collaboration designed from first principles.

AI-Ready Governance

Frameworks for AI decision-making, risk management, quality assurance, and continuous improvement. Clear policies before unclear situations arise.

Why Sequence Matters

The order is not arbitrary. People must come first because processes depend on human judgment about where AI fits. Processes must come second because governance needs to protect and enable specific workflows. Governance comes third because it must be grounded in practical reality rather than theoretical risk.

People
Process
Governance
Deploy

Only after all three foundations are in place should organizations proceed to production AI deployment. This is the sequence that the successful 30% follow. The failing 70% skip or rush the foundation work.

The Path Forward

If your organization is contemplating AI initiatives, the question is not which AI technology to buy. The question is whether your foundations can support whatever technology you choose.

Technology is not the differentiator.
Readiness is the differentiator.

The organizations that will succeed with AI are not those with the biggest budgets or the most sophisticated technology. They are the ones that invest in their people, adapt their processes, and establish governance before they deploy. Foundation First is not a delay tactic. It is the fastest path to AI value.